Technology in the broadcast and media industry has been slower to evolve. Innovation hasn’t been a priority for some providers. You’ve been underserved as your workflows, processes, people, goals and more have changed. As a result, you hobbled together a tech stack to meet your requirements.
So, why has technology for media companies been slower to evolve? It’s not a lack of desire to innovate and deliver a great product, but the vendors in such a niche industry are few due to the size of the market and depth of expertise needed. Building software is expensive, and with a small market to sell it to, it can be challenging to be profitable.
Progress hasn’t been as fast as in other technology sectors, but it’s improving every day in response to what you really need to be successful.
Modernization of your technology doesn’t have to be a burden, and there are technology providers investing in the industry. Again, it’s an opportunity to explore new options custom designed for your sales teams, removing hurdles and delivering benefits. You deserve platforms that are intuitive, automated, comprehensive, integrated and built for your future.
How will technology solve your challenges and empower your people to generate more revenue, maximize efficiencies and make data-driven decisions?
Let’s look at each local media sales paradigm component — radio, TV and digital.